Animated videos are the perfect way to capture attention on social media. In this social media age where users are bombarded with an endless scroll of content, a well-crafted animation can help your brand stand out.
Not only are animated videos eye-catching, but they’re also highly shareable. And when done well, they can convey a complex message concisely and entertainingly.
If you’re looking for a social media strategy that will help you cut through the noise, animated video is the way to go. In this blog, let’s explore why animated videos are such an effective tool for social media and then move over to a few tips.
What Are Animated Videos?
Animated videos are simply videos that feature animated characters or graphics. They can be used for various purposes, from promoting a product to explaining a complex concept.
While they may seem like a recent phenomenon, animated videos have been around for centuries. The first known examples date to the late 1800s, when French cartoonist Émile Cohl created a series of short, hand-drawn films.
Today, animated videos are more popular than ever. Thanks to new animation and video editing tools, you can easily make videos without mastering complex professional-grade software!
What Makes Animated Videos So Effective?
There are a few key factors that make animated videos such an effective tool for social media:
- They’re highly visual. A well-crafted animation can help your brand stand out when your audience is bombarded with endless choices.
- Animated videos are highly shareable. A study by HubSpot found that tweets with video receive ten times more engagement than tweets without video.
- They’re an effective way to communicate a complex message concisely and entertainingly. An animated video can explain a complicated concept in just a few minutes when done well.
5 Reasons Why Creating Animated Videos Is Great for Your Social Media Strategy
Animated videos are a great way to grab attention on social media. They’re eye-catching, engaging, and can be easily shared. Here are five reasons why you should consider using animated videos on your social media channels:
- Animated Videos Are Attention-Grabbing
With so much content around, it can be hard to get your audience to stop and take notice of your content.
However, an animated video is more likely to grab attention than a static image or piece of text. The movement and vibrant colors will catch people’s eye, and you can use this to your advantage by including a call-to-action at the end of your video.
- Animated Videos Are Engaging
People are more likely to watch an animated video all the way through than read a blog post or article. This is because animated videos are visually stimulating and hold people’s attention for longer.
If you can keep your audience engaged, they’re more likely to remember your message and take action.
- Animated Videos Are Easy to Share
People love sharing videos on social media like instagram or facebook, and animated videos are no exception.
If you create an entertaining or informative video, there’s a good chance your audience will share it. This is excellent news for your business, as it helps to increase brand awareness and reach a wider audience.
- Animated Videos Are Versatile
You can use animated videos for many different purposes, from promoting a new product to explaining how to use your service.
There’s no limit to what you can do with animated videos, so get creative and see what works best for your business.
- Animated Videos Are Affordable
Creating an animated video doesn’t have to be expensive. There are many affordable options out there, so you can create a high-quality video without breaking the bank.
Animated videos can also be a great way to communicate a message quickly and effectively. In just a few seconds, you can convey complex information in a way that is easy for people to understand. And you can even make videos online with the new set of tools available nowadays!
This makes animated videos perfect for social media, where people often scroll through their feeds quickly and don’t have time to read long blocks of text.
But how can you get started with creating animated videos? Let’s look at a few ideas.
Ideas to Get Started With Animated Videos
If you’re thinking about using animated videos as part of your social media strategy, here are 4 ideas to get you started:
Idea #1 – Convey Your Brand Story
Your brand story is one of the most important aspects of your business. It’s what sets you apart from your competition and gives people a reason to connect with you.
An animated video is the perfect medium to tell your brand story in an engaging and memorable way.
Idea #2 – Create an Animated Explainer Video
Animated explainer videos are a great way to introduce your products or services to potential customers. They can help simplify complex concepts and make them more accessible to your audience.
Idea #3 – Use Animation to Bring Your Blog Posts to Life
If you’re a blogger, you know that creating engaging content is essential to building a following. Adding some animated elements to your blog posts can help make them more visually appealing and easier to digest.
There are a few different ways you can go about turning your blog posts into animations:
- Create a slideshow-style video using your blog post as the script. This can be a great way to add some interest to otherwise text-heavy content.
- Create an animated infographic that can help break down complex information and make it more visually appealing.
If you’re not sure where to start, there are plenty of online tools that can help you create animations for your blog posts.
Idea #4 – Create an Animated Video Series
Creating an animated series is a great way to connect with potential customers and build brand awareness. It’s important to consider what tone and style of animation will best represent your brand.
Once you’ve decided on the overall tone of your series, it’s time to start thinking about the individual episodes. Keep in mind that each episode should be entertaining and engaging while also staying true to your brand.
There are endless possibilities when it comes to using animated videos for your business. These are just a few ideas to get you started. So get creative and see what you can come up with! Your audience will appreciate the effort.
Animated videos are powerful tools you can use to engage and inform your audience. If you’re thinking about using animated videos as part of your social media strategy, there are plenty of ways to get started.
So what are you waiting for? Get creative and start animating!