The power of social media as an advertising channel and a marketing tool is undeniable today. About 42% of internet users do their research and find more information about various brands and products from social media networks. There has been a consistent growth in the number of people who actively use social media in Sydney, from 58% in 2015 to almost 80% in 2021.
With this much potential, companies must know what they are doing right and wrong, and how to get better with advertising their products and services. This is where a social media agency in Sydney comes into play. Social media agencies help companies that require assistance in assessing the results of their social media efforts, increase their visibility and reach, improve the ad performance, all under budget. But, to avoid making the mistake of choosing an agency that might not be a right fit it is imperative to ask the following questions.
1) How Dedicated Are They in Showcasing the Company’s Vision?
It is important to work with social media agencies that are professional and serious about helping the business grow. One of the best ways to find out about this is to check if they put an effort to learn about the business objectives of the company. A good ad agency does not just provide a generic process of sales techniques and script, but it creates a customized strategy that works best for the business. The social media agencies that are most favourable are the ones that enquire about the company through a series of questionnaires, assessments and surveys to understand the business model.
2) How Effective Are Their Case Studies or Proof of Concept?
Reliable social media agencies provide case studies of their campaign ideas to their clients to understand their execution and impact. Companies looking to hire an agency must look into the social media campaigns that they are managing right now and check their performance. If the results match with the company’s business goals, they would get a better understanding of how successful their own social media promotions would be.
3) Do They Have Good Experience Campaigning in the Industry?
Each industry, each product and each service has a different set of audience, a different vision and a different mode of advertisement that is best suited for it. A social media agency that has more experience in the industry or a similar business would be able to understand the company’s agenda and the best ways to engage the customers with the product.
4) How Thorough Are They with Their Strategies?
It makes a significant difference to work with agencies that consult the clients with the strategies and execute them. The best outcome of social media marketing comes when the agency can develop an attractive strategy, execute the strategy effectively, collect feedback and modify the strategy till it works successfully. Companies must hire agencies that are committed to going back and forth from their drawing boards, discover a solution when something is not working and try till they get the desired results.
5) How Effectively Do They Communicate?
When it comes to hiring a social media agency, communication is everything. The agency and the company must be clear, open and very consistent with their communication to get the desired results and reach the customers. The agency must be easy to contact when the company needs an update, clarification or a follow-up.
Choosing a trusted social media agency in Sydney prevents the company from wasting its money and the opportunities of growth and helps create the best content to attract the target audience and maximize sales.