Want to tell the product about your new product? Advertisements and promotions are the best ways to inform people about what you have to offer. The right promotions also convey the right message about what your product is and why potential buyers must invest in it.
But what’s the correct medium to showcase your product to the target audience or the world? Well, you might need a good product video for that.
In this article, we share with you the pro-tips to make a successful product video. We’ll help you understand when you require a product video and what to include in it.
Let’s get started!
What is a product video?
A product video is basically a tutorial video that shows the world how a specific product or service works. It is crucial for potential clients to visually experience what you’re offering. It is because when they know a product through a video, people get clarity about its benefits and also build up trust in your company or brand. That’s exactly what you need to drive more sales.
You can film product videos as tutorials or demos. No matter what industry you belong to, a product video is advantageous for all sorts of markets. After all, a successful product video can help in demonstrating the offerings of a brand while engaging audiences quickly and effectively. This also gives potential customers a reason to buy your product.
However, to convert potential customers, a product video must:
- Have a clear concept
- Engaging visuals and audio
- Fun to watch
- Short in length
- Show how a given product can solve an issue
- Create an opportunity to build trust
- Inspire customers for doing more
All these elements are essential for a successful product video.
10 tips for shooting great product videos
Here are the 10 professional tips you need to know for shooting great product videos:
- Do your research
First, you need to do proper research when creating and presenting your product to the world. The more you are aware of your product, the better story you can create visually. Whether you are showing it in a conversation or conducting an interview, you must know what you’re speaking about.
If your audience can relate to the shared information, they are more likely to purchase your product. So, the story you tell must be engaging and convincing.
- Context matters
You need to know that context matters in a big way when it comes to selling or pitching your product. You cannot simply show off your product. Likewise, you need to show the audience a bigger picture by telling how your product fits well into their daily lives.
When creating a product video, try to answer the given questions:
- What issues is your product is solving?
- Is it inspiring or encouraging customers to do more?
- How can it enrich the lives of your customers?
- Will your product improve their happiness or fulfill their need?
- Get Your Equipment
Thank God, we live in a digital age where there’s no shortage of high-quality, affordable digital cameras for recreational and personal use. If you don’t want to buy new equipment, you can enjoy videography with the gadgets that you already have.
Consider your Android or iPhone smartphone, as long as you take care of these simple things:
- Use the smartphone’s back camera for better quality footage.
- Turn on the overlay grid on the screen while shooting a video; it gives you a guide to keeping your phone level at the right position.
- Shoot in landscape mode. It means you have to shoot horizontally instead of vertically.
- In case you have a budget, we would recommend you buy a gimbal stabilizer for the camera to get steady handheld shots. Also, get a reliable video tripod for stability and an external microphone for better audio.
- Plan the Shoot
You need to plan your complete video production from start to finish – be it a shoot for a product video, commercial, music video, or short film. It is best to create your storyboard along with illustrations of the scenes in specific sequences. Planning matter even more when the video production is done remotely.
Planning also serves as a guide to shooting and editing. Plus, it helps you determine the right time of the day when you need to shoot, the right cameras for the shoot, and the desired venues before shooting begins.
- Show, Don’t Speak Out Everything
A product video is all about storytelling via a visual medium. So, make the most of this medium to let your audience understand everything without having to say everything. Just let them find the conclusion on their own and also form an opinion. This way, you form a greater sense of satisfaction when audiences also feel the same way you feel about your product.
When you are showing a product instead of telling, you need to use the classic “Wide, Medium, Tight,” way. It is because it’s been a part of cinema’s language since its conception. You can use it for showing the minutest details, establishing your location, and everything else you feel is important.
What you show is equally important as how you’re showing it. However, you need to know what you want to use for a wide-angle lens? Why do you get into a slo-mo shot? What do you need a camera to move? The answers to all these questions will give you better clarity on how you want to shoot a product video.
- Don’t Miss Out on Good Lighting
One of the major secrets to getting a professional-looking video is to use good lighting when showing a product. At the time of conceptualization, you need to be intentional about the lighting. So, determine the lighting types that you require and where you want to place them to get the perfect effect you desire.
If you are on a budget and working with natural sunlight or exiting lamps, think of how to make the most of a specific scene. For instance, if you need a dramatic scene, you require shadows to be in the right places. On the other hand, for a cheerful or ethereal feel, you need more lighting coming from different directions.
So, first, find out what sort of mood you require to shoot for a product. After that, play with the lighting for a perfect shoot.
- Keep the Background Simple
Don’t start shooting anywhere you feel like it. You need to try to choose the right simple background or enhance it with a few things while removing the clutter. Most product videos have solid-colored backgrounds – be they a bedsheet, a wall, or a backdrop paper. You have to place yourself a few feet away from the subject to avoid casting a shadow.
The key here is to reduce the elements that may add a cluttered feel to a scene or take attention away from the main product or subject. While there are various storylines or themes to try for a better shot, you need to focus on improving your videography skills with just simple objects. Once you pro them, you can surely level up to try something new.
- Choose The Right Video Editing Program
A good video editing program or software can help you convert raw footage into a great video. But you need to know how to use simple tools, like iMovie, Camtasia, Wave.video, etc. If you need some professional options, they are Adobe Premiere Pro and Final Cut Pro.
Here are some important features to consider when choosing a video editor:
- Scene transitions;
- Ability to add text to videos;
- Ability to change the aspect ratio;
- Adding filters and overlays to a video;
- Ability to crop and trim videos;
- A library of stock sounds and videos.
- Plan for Audio
It’s almost unbearable to watch a video with bad audio, isn’t it? It shows how important audio is to improve the quality of a video. Plus, you need to convey your message clearly to the audience out there. So, for the best content, you need to plan on using specific audio instead of a mic built into the camera. You need to consider the direction of the audio as per the planned video scene.
Do you want to record the voice of a person speaking in front of a camera or surrounding ambient noise too? Is there only one individual talking, or do you want it in interview form? Is it fine with you if the mic is visible?
You also need to monitor the audio with proper headphones to ensure the levels are perfect. Also, decide whether you want to record content directly into a camera or some external device.
Lastly, consider recording with at least two techniques – particularly for important content that you couldn’t re-record.
- Promote Your Video
Creating a perfect video is just half the battle. The other half is to make sure that it reaches our target audiences. If you want to present yourself as a professional product video creator, you need to know how to promote videos as well.
For this, you need to find the right social media channels and platforms to promote your video. You can also consider influencer marketing to ensure your product reaches out to as many customers as possible.
Here are some appropriate strategies to follow to promote your product video:
- Put your product video in appropriate formats on different social media platforms. If you use Wave.video, it is easy to resize your video to any desired social media platform.
- Learn the basics of video SEO for promotion. For this, you need to write good descriptions, use the right keywords, and tag your videos correctly to get more views.
- Choose the right social media platform for uploading your video. You need to ensure that your target audience uses the social media channels on which you’re putting your videos. There’s no need to waste your energy and time promoting videos on channels that are not popular with your target audience.
- You need to publish new videos consistently. Fresh content is important for viewers to attract to your social media channel. If you consistently put more content out, your viewers are more likely to come back to get fresh updates.
- Don’t forget to interact with the audience whenever you can. Always respond to their comments, thank them for taking out time to watch your video, and also answer their questions (if any).
The more professional a product video looks, the more your company will benefit from it. While making a professional-looking video needs time and practice, it is not something that takes years to learn. You can follow the mentioned tips and get started to create the most informative and high-quality video within a few days or weeks.
Over to you! Which of these tips do you find the most helpful? Share your thoughts with us.