When you are scrolling a feed of content on your phone and you just keep scrolling it then sometimes it happens that you have spent hours on content without even realizing that you have spent hours. Whereas, if you do the same thing on your desktop then results would be different. You might get tired within an hour. The content could be anything, we’d say e-commerce is the best choice for giving you the example through it.
We are in a mobile-generation, moreover, if you don’t even consider it as a part of content strategy then you need to update yourself. It has become more mandatory for you if you are running an E-commerce Theme Based Website for your business to sell products.
However, those website based stores have become a traditional one. Now it’s time for e-commerce mobile apps. In recent times, Shopify Theme based mobile apps are in trends. People are now conjointly devoted to mobile phones compared with desktops. Therefore, it’s up to you how strongly you perceive this tactic and getting ready to start & write and embed the content for your mobile customers. If you are using an e-commerce mobile app then you Should convenience yourself and comprehend that it’s a chance you are getting to obtain significant things from your business.
If you haven’t started working in this then, don’t be in low spirits. We’re gonna recommend you some tips to get started into creating mobile content for your business & customers as well.
- Audience Targeting Along With Advertising
Mobile phones have shortened the human’s attention span. People have wanted things on a mobile phone quickly whether it’s your product description, promotion messages, or even videos unless they are watching movies.
Speaking of which, for mobile advertising, you need to be straight on the point to deliver a message. To leave the impression comprehensively on your customers you have to understand their behaviour first. People are now consuming social media or even every new trend starts from there in general. What’s stopping you to make your brand’s social media presence? Besides, Facebook is the prominent platform, you can create promotional ads of your product there and ingeniously get your targeted audience directly on your e-commerce app.
Some people are using the same content for mobile advertising which was being used for desktop marketing. Well, it’s an unethical point and content shouldn’t be copied, desktop and mobile are different versions, therefore, their content should be different too. You may use the same keywords conversely change you should change the context. Regardless, creating a mobile advertising strategy is not a one day job it takes time so be patient.
- Make Your Content Short
In this fast-paced world, everything goes faster and shorter so does your content. In marketing, term keywords play an important role: you can simply acquire it and utilize it in the product title or release a headline about your new product launch. To write shorten phrases you can simply adopt copywriting for your e-commerce store.
In the context of copywriting, you can simply add your unique approach to content and the mixture of keywords results in the best and engaging product titles and descriptions that can easily get your audience’s attention. You can not use copywriting only in your e-commerce store, you can also create social media post content for Facebook, Reddit, Twitter and Linkedin etc. writing some cheesy lines for your product along with images is like putting a cherry on ice-cream for your business.
- Mobile Ads For Mobile Pages
As we said earlier that some business owners copy their desktop version of marketing ads and use it in a mobile marketing campaign. Well, it’s not a very appropriate way to promote your mobile content. Your desktop version has some other stories and your mobile has some other. You can’t simply compile it with each other.
What’s stopping you to think unique and creating content ads for your mobile? Mobile ads have the potential to drive your customers directly on the mobile-landing page. Linking mobile ads with the mobile-landing page provides your customers to browse on your app freely whereas website-landing pages and ads will not be fit on the mobile.
- Creating Visuals For Mobile
We all read this quote that sometimes images speak louder than words. It is also true to some extent. Images have the power to get the user’s attention and if you mix some words in it then, the result will blow up your mind. For mobile users, it’s very significant for you to use images to deliver your message. Especially, most of the people prefer to see images rather than words on the phone.
Besides, it still requires a creative mind and thought process of how images will look on the mobile screen. You ought to ensure that you must balance your content and your images at the same time. Using images doesn’t mean you just starting to rely only upon images. Too many images may make your content look glitchy and not understandable.
Before you start working on images, you should make sure that your images are influential, relevant and give your content support from the back and clear the message which you are trying to deliver.
- Sharing Is Caring
Who doesn’t want their brand and product not to be promoted and shared by their customers? Everyone wants their product, service or content to reach out to so many people. A piece of instant advice for you, as compared to the desktop version people are sharing more things through their smartphones. All you have to do is to write Share Product Content for your mobile marketing and tell your customers to share this across the Internet.
Don’t ever force your customers to share your product by reminding them every time. Sometimes customers get irritated by this and leave your app as soon as possible. However, with the share button, you can also add on which platforms your customers share your product. You can add every possible social media platform including the standard message function built on everyone’s smartphone to market offline.
- Using Video To Build Engagement
Whenever we see or hear about content-based videos we always make sure that no matter what’s in this or are we gonna learn from this video or not but we still enjoy it.
We are not talking about making a channel on YouTube and making a video there. It’s probably the secondary term, the thing we are talking about is linking your videos to your mobile app store. You can also use influencers in your video to promote your product & brand as well. In this context, you will do influencers marketing in the form of video. You can also receive 2 things at a time. You can engage your audience with video and the second thing is with the help of influencers you can gain the trust of your customers.
A piece of advice for you. Make your videos more realistic rather than using animation in it. The animation is also good but the impact of the influencer’s words and his presence on screen can leave the embedded impression on the customers rather than doing animation.
Creating & promoting content for the mobile audience requires a good amount of creativity and a unique approach to every step which applies to mobile app marketing. Your content for mobile should be tender and message-driven.
Mobile phone owners are always in a hurry and search for quick knowledge. You don’t have to go under the context of your product, just highlight it’s essential stuff and other content that you want your customers to know about properly. Otherwise, keep patience and take your time to drive your new mobile content marketing campaign.
Tell us which marketing tactic you use to promote your mobile app content? And is it effective or not? Give us your quote we are so keen to hear from you in return.