Product packaging is of much importance when it comes to sales. After your product gets ready to be released in the market, the packaging helps it stand out. And customers will only get attracted to the product which has appealing packaging. That’s why today, more and more manufacturers are turning to textured paper stickers.
You can find textured stickers in fluoro, leather, pearl, wooden texture, gold, black, and silver paper stocks. And it’s possible to get these stickers in both printing and foil finish. The natural stocks are great to be used as an environmentally-friendly option. Thus, these stickers are a great way to represent branding. They are also an ideal option for weddings, parties, and other similar events.
So, here are some essential things to note about these stickers.
The Significance of Texture
Textured labels or stickers facilitate experimentation with an array of finishing techniques like embossing, usage of various materials, and producing labels having a multi-sensory appeal. This is ideal for differentiated products to reflect their uniqueness, and that is why textured labels or stickers enable any item to look distinct on the shelf and catch the eye of most customers.
The digital printing method makes a textured layer on the label face-stock. Here, a digital printing press layers the ink in a pattern that leads to the needed textured effect. A great benefit of this is the elimination of expenses of keeping several types of textured paper.
What’s Unique About Textured Labelling?
Today, you can find digital textured labeling getting massively employed. It is a printing method that imparts personality and depth to labels, and thus, it creates labels that people can feel and see. This way, full-color pictures can be brought to life on the label materials.
With textured labeling, you can also experiment with diverse finishing techniques. The high gloss texture of these labels ensures that they do not miss the gaze of any person that walks by them.
Textured Paper Sticker Options and Templates
You can find textured stickers in various templates like starburst, rectangle, oval, square, and circle. There are also a plethora of paper options available, and they include the following:
- White Wood: The whitewood stock represents similar features of the trees and is reminiscent of greens.
- White Ever: It’s an excellent artistic finish with beautiful rough textures.
- Kashmir: It features both a white canvas as well as a hardy texture, and it’s a great option to present the colorful palette on a rough surface.
- White Chevron: It is a trendy pattern you can find in a label format, while the exquisite design reflects high-end finishes in an item.
- Luxe Gold: It’s a sophisticated textured sticker that forges a refined gold appeal.
- Bubbling Black: It resembles starry nights and gives the feel of a tranquil nature.
Today everyone desires to purchase quality products. People want to experience a sense of prestige with whatever item they buy. And that’s why thousands of customers assume the quality of a specific product as per its packaging. So, textured paper stickers are ideal to assure superior quality. Digitally textured labels also give marketers and designers an extensive toolkit to communicate their brand personality. Meanwhile, everyone notices minute details of any item they purchase. So, textured paper stickers on the item ensure that the brand has worked hard to create packaging for their items. Thus, textured labels and stickers enhance brand exposure and engage more customers, and this is particularly crucial today when retail price competition is very high.