Blogging has become an increasingly popular method of communication. There are over 600 million blogs out there on the web right now, and they receive more than 200 billion page views each month. Now imagine you’ve just started your own blog or website, but don’t know how to generate the best results. Of course, you could always pay for advertising to drive traffic to your blog, but think of the time and money you’ll save if you learn how to boost traffic using AI!
What is Artificial Intelligence?
Artificial intelligence is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. Blogs are becoming increasingly reliant on AI since more of their traffic comes from mobile devices that have limited screen space for advertisements. With AI-enhanced page layouts, bloggers can generate more revenue from the same number of ads.
Here are 10 ways artificial intelligence can help you improve your blogging skills:
10 Powerful Ways To Improve Your Blogging With Artificial Intelligence
1) Improve your writing
One of the biggest challenges bloggers face is writing content that will be well-received by their readers. Fortunately, there are now many tools available to help refine your blogging skills. Grammarly, for example, helps you catch errors in your writing and suggests better word choices that fit within a character limit or budget. While these types of tools are generally designed for consumers, they can help you generate better content that will be more attractive to your readers.
2) Personalize your site
Modern-day algorithms are much smarter than the ones we only see in movies. They’re capable of processing massive amounts of data, identifying patterns, and providing users with relevant search results. Now imagine your blog was able to learn your user’s preferences and generate content they’re most likely to engage with. Tools such as Google’s Custom Search API allow you to personalize your site by tailoring results based on a particular individual or topic.
3) Enhance your SEO
SEO, or search engine optimization, is the process of improving the visibility of a website or webpage in search engines. AI can help SaaS business owners improve their SEO by analyzing complex data, organizing large amounts of information, and identifying the best keywords to target during their optimization efforts. Successful AI SEO tools include Sphinn, GigaBlast, and Moz Followerwonk.
4) Visualize your content
It’s no secret that visual content performs better than any other type of media. This is due, in part, to the fact that humans are much more likely to share photos and videos with their friends and followers on social media. While bloggers are still responsible for creating interesting visuals for their audiences, AI can help them generate compelling images by using their own content. The Retrogram application, for example, applies various filters and effects to outdated images to give them a modern look and feel.
5) Efficiently manage your time
Working on an active blog is no easy task. There’s writing, editing, publishing, promoting, and so much more that goes into running a fully functional blog that it can feel impossible to stay on top of all of your responsibilities. Fortunately, there are AI tools available that will help you improve the way you manage your time. Tools like CoSchedule make it easy for bloggers to plan their posts ahead of time and reduce the number of times they have to go back and edit drafts.
6) Track your popularity
If you’re wondering which of your posts are performing the best, AI can help. Use a tool like Twitonomy to analyze your Twitter account and discover trends in your follower growth, mentions, retweets, and more. You can also use this information to determine how many of your followers are real people versus bots or inactive accounts. Other sites, such as Moz provide detailed data on your blog’s backlinks so you can analyze which of your posts are being shared the most across social networks.
7) Build better relationships
Don’t let anyone tell you that AI is only suitable for analyzing data and making complex business decisions. AI tools are also capable of helping bloggers build and maintain better relationships with their readers. Social media is the perfect example of how AI can be used to engage with your audience on a more personal level. Use a tool like Reply for Facebook and Twitter to simplify the process of responding to comments and questions from your followers.
8) Improve your online presence
The easiest way to improve your blogging efforts is to improve your online presence. One of the best ways bloggers can do this is by encouraging their readers to follow them on social media and interact with their content. While you should continue writing amazing posts for your followers, AI can help you reach a larger audience by suggesting your latest blog posts on platforms like Facebook, Twitter, LinkedIn, and more.
9) Generate new ideas for content
Creativity is one of the most important traits a blogger can have. Unfortunately, it’s also difficult to teach creativity. That’s where AI comes in handy. There are several different tools available that can help you generate new ideas for future blog posts by analyzing your past content and identifying commonalities between your posts. A successful AI tool that bloggers can use to do this is Content Insights.
10) Develop a content strategy
Once you’ve found the perfect blogging niche and begun reaching out to your target audience, it will be time to decide how you’re going to approach your blog moving forward. That’s where developing a content strategy comes in handy. AI can help you develop and maintain a consistent content strategy by analyzing the most popular topics in your niche and using this information to determine what topics you should be writing about.
As an added bonus, tools like TrendSpotter can simplify the process of finding trending content across multiple social networks so you don’t always have to rely on your own research.
As you can see, AI has the potential to completely transform how bloggers operate. With so many different tools available and more being developed each day, it’s never been easier for bloggers to use technology and automation to improve their blogging efforts!