The success of every company depends on its marketing prowess. Marketing is not an easy task since it involves many elements, and the dynamics keep changing every time. Marketers understand the details involved in using techniques to acquire and convert prospects. However, the intellect marketers of today have robust strategies.
The business world experienced fundamental changes from some marketers, such as Steve Jobs. We also learn from Frederick the Great about customer behavior. That’s why you need to stay ahead by grasping the best advice and tips from the smartest intellectuals of today.
It’s also essential to know the origin of these tactics. Here are some tips from today’s intellectual marketers that will get you inspired for your next marketing campaign.
Tips from Today’s Influential Marketers
1. Design Pleasant Products and Exercise Smart Marketing
Apple advertising is one of the most successful companies in history that has changed the traditional marketing methods. The company has sleek product designs that have turned around the bankrupt Apple through its Get a Mac Campaign, Think Different ads, Super Bowl ad, and bankable product exhibit.
Steve Jobs has a marketing gift. He knew that the keys to success are smart marketing drive and delightful products. Some of the best experiences from Steve’s marketing prowess created an excellent product. He believes that marketing agencies provide custom solutions by leveraging events and campaigns to build a strong brand experience.
2. Leverage on Your Networks
Network marketing entails drawing on personal networks of self-standing agents in a company. The agents market the products and services because the network marketing incentive system revolves around how quickly and wider the agents can reach out to a network of clients.
For example, Mary Kay Ash started her cosmetics firm worldwide, leveraging on network marketing. She became the most successful even though she wasn’t the first. Mary understood how to integrate network marketing within the middle-class lifestyle. She built a make-up empire by empowering stay-at-home moms in earning income without relying on the 9 to 5 job.
3. Make Your Brand Interesting
Over the past decade, Michelle Obama, the former first lady, became a cultural symbol through her genius yet globally welcoming public appearance. Today, she continues to soar to more significant strides through her new book, Becoming. There was no doubt that the book will be a success. However, what made the book outstanding is Mitchell’s gift for marketing.
She took advantage of compelling video production, vibrant music, and celebrity interviews. She knows what compels her followers. Mitchell produces heartwarming events on Ellen’s charm’s daytime viewers, making her best-selling book memorable.
4. Let Your Product Sell without Struggles
Peter Drucker stood out from his 60-year long profession in management advice. He founded the go-to counselor and management theory for renowned business CEOs like Andy Grove and Alfred Sloan. Peter stated that the main marketing focus is to know and understand your customer’s needs.
5. Define Ways to Draw the Attention of Your Audience
Gary Vee is a guru in digital and social media marketing. He founded a media and communication company and advertising agency called VaynerX and VaynerMedia, respectively.
Gary Vee is teaching organizations how to map the attention of the audience on AdWords. He says that his focus is on getting customer’s attention by going for opportunities worth your investment.
6. Customer Is Smarter Than You Can Imagine
According to David Ogilvy, the customer is your wife and not a moron. He knows that customers are smarter than you think. David says that your customers do intensive market research just as you do. He recommends being persuasive, respecting your customer’s time and intelligence, and maintaining clear and informative advertising.
7. Keep Attention to Results
Ann Lewnes, Adobe Executive Vice President and Chief Marketing Officer, has a passion for media and creativity. Her focus has majorly been on marketing solutions and enhancing creativity in the tech sector.
Today, she is overseeing the transition from digital marketing to consumer experience management. She believes that you must change your talent view for technology to work for you.
8. Be Aggressive
Conrad Gessner was a renowned naturalist and physician in the 1500s. He got motivated when he first saw tulip. Conrad designed, cut, printed, and published the flower on the first-ever illustration of the tulip.
Today, it’s known as Tulip Mania, which came because of viral marketing. Products become viral through image distribution, creating high demand and word of mouth.
9. Create Memorable Experiences
The broadcast on 30th October 1938 at 8 PM triggered millions of Americans when the news of explosions on Mars surface got spotted by scientists. Later, there came a large object that resembled a ship crash into the field in New Jersey.
Orson Welles used the opportunity to create compelling content to boost his radio station. He may not be a marketer, but he researched his target audience and released appealing content that attracted millions of people.
10. Make Remarkable Remembrance
Walt Disney crowns the list of creative and passionate marketers. The entertainment world got a new face when he created outstanding experiences for people of all ages. His secret was creating compelling content for the brand to target different demographics.
His passion and creative nostalgic narratives boosted customer loyalty. Through Disney, marketers learn that a profitable business begins with creating a strong brand perception together with top-notch offerings.